We specialize in creating easy-to-manage websites for makers, performers and small business owners
Experience you can trust
For nearly 20 years, Sconnie Squirrel's Amy Kant has been designing and managing WordPress websites. She has a deep understanding of the WordPress platform, and is a proven leader in best practices for WordPress web content management.
When you choose Sconnie Squirrel, you gain:
We have more than 20 years of experience in digital media, WordPress website development, project management, design and marketing. We've been in the fractional webmaster game since 2008.
We believe in the power of design. We strive to use industry best practices to meet our clients' needs. Sconnie Squirrel is creative to the core, with experience in everything from product and graphic design to marketing and advertising.
No two businesses are alike, and neither should their websites. We take the time to understand your unique needs, tailoring our services to create a digital presence that reflects your brand's identity. Whether you're looking for a turn-key solution or a quick fix, we have you covered.
We strive to find the simplest solution to meet our clients' needs. We leverage proven tools and industry best practices to enhance your digital experience. We believe in limiting integration of third-party plugins and excessive custom development.
Your partnership with Sconnie Squirrel doesn't need to end with the site launch. We provide ongoing maintenance and support packages to keep your website running smoothly, allowing you to focus on your core business.
Related Professional Experience
Owner, Maker, Designer | Sconnie Squirrel | Jan. 2023 - present
Engage with potential and existing clients to understand their website needs and objectives. Collaborate closely to gather information, preferences, and feedback throughout the design and maintenance process. Create detailed estimates, prepare contracts, and send invoices in a timely manner. Effectively manage project timelines and milestones to ensure client satisfaction and project success. Craft engaging and user-centric content designs for WordPress websites. Implement effective user experience (UX) strategies to enhance website functionality and navigation. Conduct comprehensive website audits to assess performance, security, and overall functionality. Provide actionable recommendations for improvements based on industry best practices. Take on the role of a fractional webmaster, ensuring the ongoing maintenance, updates, and optimization of WordPress websites. Troubleshoot and resolve technical issues promptly to minimize downtime.
Account Director | Northwoods | Dec. 2020 - Sept. 2023
Project manager for a variety of client accounts, managing website development and branding projects. Meet with clients to understand their challenges and goals and coordinate a team of digital strategists, front end and back end developers. Define scope and deliverables for projects in collaboration with team. Guide creative team to ensure execution of wireframes and comps into final products. Write blogs and lead WordPress webinars. Ensure projects are running smoothly, are on time and on budget. Communicate regularly with clients. Create project plans and proactively identify issues and resolve them before they become a problem. Provide training, documentation and support for clients. Manage “Worry-Free WordPress” service, keeping 25+ clients’ websites secure with regular maintenance and updates to PHP, WordPress Core, themes and plugins.
Training + Support Manager/Account Director | Northwoods | Jan. 2019 - Dec. 2020
Responsible for Titan CMS and digital marketing phone support, documentation and help desk ticket triage. Lead Titan CMS training efforts, helping clients understand their content management system and how to leverage its features. Produced ongoing training and support videos, as well as updated all support documentation. Served on Northwoods' internal enterprise CMS (Titan CMS) base product team. Account director responsible for managing client projects from conception to completion.
Webmaster + Acting Marketing Manager | Milwaukee Public Schools | May 2014 - Jan. 2019
Oversaw the district’s design, digital, multimedia and marketing strategies. Managed projects, working collaboratively with internal and external partners to understand objectives, establish timelines and ensure successful implementation. Produced, edited, standardized and ensured the timely delivery of website content. Developed standards, guidelines and procedures for digital publishing and search engine optimization. Used analytics and search data to develop annual digital communications and social media plans. Created and managed a digital media professional development curriculum, serving as both online and in-person instructor. Trained more than 400 staff members in the district’s content management system with sessions held both in person and asynchronously. Worked with a variety of stakeholders to define scope and deliverables for digital and creative projects. Worked collaboratively with senior managers to develop materials for public facing websites and employee intranet.
Lead the district’s brand experience and graphics refresh portfolio of projects in 2017 and served as a member of the district leadership team. Managed large-scale implementation of marketing and recruitment efforts along with the strategic placement of advertisements with an annual budget of $300,000. Negotiated advertising rates and contracts with vendors. Worked with vendors to identify and target appropriate audiences for all advertising efforts. Developed a marketing toolkit featuring templates, marketing calendars, and SOPs so schools and departments could create their own materials while adhering to the MPS brand standards. Supervised communications team staff and served as backup to the department director in her absence.
Web Communications Specialist | Milwaukee Public Schools | Sept. 2011 - May 2014
Created a WordPress child theme and migrated the district’s 150+ schools to a single WordPress multisite environment. Trained and empowered school-based staff to manage websites and social media accounts. Managed social media presence and transformed MPS’ digital communications. Developed SOPs for digital content management and social media. Served as project manager for the overhaul of the district's public-facing website and employee intranet with a budget of nearly $500,000.
Owner, Maker, Designer | Amy Kant Designs | Sept. 2008 - Dec. 2022
Created personalized gifts and home décor for sale on Etsy and at maker’s markets in the Milwaukee area. Freelance WordPress website designer.
Digital Producer + Social Media Manager | WITI-TV | Aug. 2006 - Sept. 2011
Responsible for the launch, development and management of social networking presence, driving digital brand awareness, engagement and traffic. Implemented interactive media strategies, including live streaming video and chat for special events. Worked with the digital editorial team to manage daily production of the site and determine future strategy. Created compelling online news content, with a focus on SEO. Conceptualized and produced creative and interactive web material using HTML, CSS and a variety of web applications. Built microsites for sales clients. Developed employee intranet using WordPress.